(This article originally appeared in the August 25th, 2009 in the Century City News)
“Accountants for Your Green World”
Is accountant and Stonefield Josephson President Jeff Garrison more plugged in to his solar panel than his calculator? Does he prefer a carbon footprint analysis to an audit analysis? Is Garrison, in fact, the green accountant ambassador? While the White House appointment has yet to materialize, it is clear that Garrison’s interest and activities in eco-friendly arenas beyond spreadsheets is altering the geeky, numbers-obsessed image of the accountant, while doing something good for the environment.
“I’ve never worn a pocket protector,” he says. Instead, Garrison, who has led the Los Angeles-based full-service accounting firm Stonefield Josephson since 2002, prefers to spend quality time with his kids and run on the beach with his dog. You can see him doing so in an advertising campaign to show the firm’s personality. “Accountants aren’t dorks,” says Garrison.
To prove it, the company maintains a “Back Porch” section on its website (www.sjaccounting.com) to showcase the private passions of its CPAs, which range from art collecting to surfing to cooking. On the site, CPAs offer recipes for paella, chicken tarragon, and other favorite dishes, and Garrison himself suggests wine pairings. Exposing the firm’s soft side helped it reach its annual revenue, says Garrison, as well as attract clients from successful rock acts and the hippest clothing venues to numerous “green” companies.
“Green business has moved rapidly from the periphery to the mainstream,” Garrison states. “It now holds promise for businesses of every size in every sector. There is, in fact, a growing trend in which more and more people are deciding whether or not they use a company based on its environmental orientation. I believe that if companies don’t alter their habits to fit in with the changing viewpoint of the population, they will soon be left behind by their quicker, smarter rivals. Being more environmentally friendly makes great business sense in many ways.”
Stonefield Josephson takes its commitment to the preservation and restoration of the planet seriously. Its sustainability practice, termed Fiscally Green®, and under Garrison’s leadership, is working to implement sustainability techniques and promote environmental responsibility within both home and office. It is introducing eco-friendly business practices and developing strong business alliances with like-minded companies that share the firm’s passion for protecting the environment and promoting responsible ecological practices that benefit the commercial sector and the community at large.
By reducing waste, developing energy conservation efforts and facilitating community outreach programs, Stonefield Josephson is committing to sustainability as a path to creating business value. Employee engagement in sustainability is an essential component of Stonefield Josephson’s green initiative – one that creates an energized and passionate team environment. “Encouraging our employees to reduce their carbon footprint, and guiding them in how to do so, is just one of the ways we’re making that happen,” notes Garrison. “Stonefield Josephson is proud to be one of the first accounting firms to embrace sustainable practices and become responsible stewards of the environment.”
“Green is a path for creating significant, durable business value,” states Garrison. “Green represents a way of seeing our business and the challenges it faces through a new lens that can bring exciting new opportunities for us into focus. Green business offers opportunities to put money back in the pockets of owners, shareholders and employees by cutting wasteful spending on excessive resource use. We are sold on green’s triple bottom line (TBL) of economic, environmental and social benefit – not just for our clients, but also for ourselves.”
While Garrison is all for the warm, fuzzy aspects of the sustainability movement, his level of expertise runs deeper and continues to deepen and evolve over time. He explains, “Fiscally Green® is dealing regularly with the American Recovery and Reinvestment Act of 2009, with emphasis on: Title IV: Energy and Water Development, IRS codes, and U.S. Treasury grants. If all these green opportunities don’t create a warm, green feeling in business owners’ hearts, they will most certainly create a warm, green feeling in their wallets.”
Garrison concludes, “Embracing a greener lifestyle isn’t just about helping to preserve equatorial rain forests, it can also mean improving your health, padding your bank account, and, ultimately, improving your overall quality of life. Bottom line for our firm -- green business is smart business. Going green provides cost savings as well as a competitive advantage in the marketplace.”
For more information or questions about Fiscally Green® or Stonefield Josephson, please contact Jeff Garrison, President, at 310.432.7456 or firstname.lastname@example.org.
Stonefield Josephson, Inc.
2049 Century Park East
Los Angeles, CA 90067